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What is SEO and how can it work for your business

All smart business owners will have realised the importance of a strong online presence. Such a presence should be found across both desktop and mobile devices, may even include specialised apps and should be linked to a fierce social media strategy.

However, for those that are new to the online world it can seem challenging to actually get your content to new clients. You may choose to dedicate time to marketing your products but you should also consider SEO. This is a short guide that will provide you with everthing you need to know about search engine optimisation and how it can work for you.

What is SEO

Search engine optimisation (SEO) really can seem like a complex battlefield of long, confusing words and complex technological methods. However, the reality of it can be quite straight forward.

Imagine you are to use a search engine, such as Google, to look for a service near you. You will type in your query and be provided with a list of results for you to choose from. Research shows that almost 99% of people choose from the first few results and very rarely venture onto the second results page. Therefore, aspiring successful business owners will want their business to appear high up on the list. The process by which you can control your ranking in a search criteria is known as search engine optimisation.

How does SEO work

Search engines have many criteria when filtering websites to appear in a search list. Two of the most important criteria are relevance and authority.

Relevance matches the phrase that has been entered into the search engine to a website. It filters away anything that is not relevant – so a first tip is to make sure your website has a clear concise message that will be relevant to your prospective clients.

Authority intends on providing only the best quality websites, or at least presenting them first, to the search engine user. The search engine measures the authority of each website and this has 2 main features; the quantity and quality of links from other web pages.

Help to manage your SEO

There are many companies across the globe that have specialised in search engine optimisation. They have studied the methods of search engines and in particular how they measure both relevance and authority of sites. The SEO Company Tampa FL even offer a personalised service to specific local areas. You may decide to outsource the management of your own SEO to such a service.

Manage your own SEO

Many website and business owners make the decision to manage their own SEO success. This is clearly a most cost effective method as they avoid the fees of third party companies, however it does require a very clear idea of how SEO works.

Regardless of how you choose to manage your own SEO it is worthwhile to consider that almost everything in the digital world is victim to rapid change without warning. Many SEO rules can be altered and this may lead to those working in such fields to completely reconsider their approach.

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